Where you position your shop will ultimately decide whether or not your business succeeds or fails. When it comes to buying and selling residential property, estate agents will all tell you the same thing – price is largely dependent on location, location, location, and the market local to where you are buying.
Or in other words, position. Choose an inappropriate position for your business, and it will fail. For example, let’s say your cottage business involves making fresh, homemade produce. A key sales feature is that you’re providing fresh, tasty, aromatic, must-have produce.
However, on the downside, because of the labour involved and the quality of the ingredients, you’re going to have to charge a lot more than what people would pay for off-the-shelf, factory-manufactured produce.
You can see immediately here that if you position your shop in an area where there isn’t a relatively affluent population, you’re going to struggle to sell your products.
Unfortunately, and as you’ll soon discover if you haven’t already, the rental charges for shops in these affluent areas are hugely prohibitive to say the least. Even if you are based in such an area, you may still find that the only positions available to rent, if indeed there are any at all, might be what’s known as `secondary positions’.
Secondary Positions in Your Business, is It Necessary?
A secondary position is essentially one that is off the main high street or beaten track. In my experience, secondary positions aren’t necessarily a bad place to be, provided your business fits in with what’s already there.