For example, if this secondary position is in a relatively back street area surrounded by empty boarded-up shops, or nightclubs that only come alive at midnight, then you’re going to struggle to find your passing trade.
On the other hand, many secondary positions can offer lots of benefits such as proximity to or availability of car parking, free or otherwise. You could also find yourself next to or near to an already successful established business whose customer profile is similar to yours. Therefore, when you open your doors you’ll immediately benefit from quality passing traffic.
You should also be aware of the term `footfall’. In retailing, this term is taken to mean the number of people passing your shop’s door over a given period. So, for example, a busy London street would have an enormous footfall running into thousands, while a quite rural area will have a substantially smaller footfall which will in turn mean cheaper rents.
Where to get figures on footfall
Many councils and traders’ associations, Chambers of Commerce, and so on will keep records of a town centre’s footfall. Prior to committing yourself you should always check out potential footfalls. And in my experience take your advice from traders’ associations, councils and the like, as opposed to any commercial letting agents or landlords.
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